Facing Goliath | Kimbal Musk’s Challenge to Industrial Food.

This month, Musk will launch his first location of Hedge Row in Cherry Creek, an upscale neighborhood in Denver, Colorado. By the end of the year, he is slated to open a second Hedge Row in Indianapolis and four new locations of Next Door. Yet despite this constant expansion, Musk admits that much of his work is a strategic leap of faith: “We’re in an unprecedented era for social entrepreneurship, in that we have to create a balance between investor return and social impact. It’s a constantly moving target, and building a viable business model that others can replicate is something I am continually working on. But when I figure it out… I will share it with the world.”